Regional sales alignment for TELUS Business Solutions
In late October 2009, TELUS Business Solutions’ Channel Strategy division was tasked with allocating the fiscal year 2010 wireless budget across eleven regional sales divisions, represented by five vice presidents. With just one month to finalize and present sales targets to business leadership, the task was both critical and complex.
Sven, planning the $1 billion wireless targets, conducted a detailed analysis of regional performance trends and a national and regional environmental scan to assess business conditions. Collaborating with sales directors, he mediated varying interests and priorities while preparing for the vice presidents’ meeting. His comprehensive model incorporated evidence-based rationales for each division's targets, balancing growth opportunities with economic realities.
Thanks to Sven’s meticulous preparation and data-driven approach, the typically contentious budget meeting proceeded smoothly. His ability to articulate regional nuances, such as advocating for flat growth in Alberta due to the lingering effects of the 2008/09 recession, earned stakeholder understanding and acceptance. This initiative demonstrated Finance BI’s role in leveraging market intelligence, strategic goals, and financial modeling with actionable insights, fostering collaboration and effective decision-making.
EXPERTISE
Strategy analysis
Financial modeling
Data analysis
Project management
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