Disseminating industry intelligence through mobile game industry dashboard
At Kabam Games, accessing comprehensive market intelligence was challenging due to limited subscriptions to SensorTower, a leading market intelligence platform. Executive leadership emphasized the importance of industry acumen to the company and required strategic and financial plans to include market intelligence. Sven initiated the work to create a business intelligence (BI) portal to make critical industry and competitive information accessible to employees company-wide.
Sven led the design and implementation of a sophisticated BI system that integrated SensorTower data with World Bank socio-economic data via API. He developed visualizations and interactive dashboards that allowed users to comprehend the mobile gaming market on both global and regional scales. The system provided insights into top games, genres, and competitors, tailored to Kabam’s specific market environment and business needs.
The BI portal dramatically reduced the time required to create competitor profiles or monitor market trends—from hours to mere minutes—and provided over 100 knowledge workers with direct access to SensorTower-driven analytics without incurring additional subscription costs. The preformatted metrics improved comprehension and standardized the metrics used when describing competitors. This enhancement strengthened FP&A’s ability to contextualize planning and include market intelligence in its presentations, enabling more informed decision-making and strategic alignment across the company.
EXPERTISE
Business intelligence
Data analysis
Project management
Data management
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